SNAPCHAT x PRIDE
25% of Gen Zers expect to change their gender identity at least once in their lifetime. So we helped users redesign their pride flags to more accurately celebrate their fluidity and individuality.
ROLE
art director, designer
AGENCY
Martin
TEAM
Paola Villatoro-Weir, Dustin Dodd, Graham Unterberger, Ethan Fialk, Diamond Bragg, Allison Hensley, Katie Morgan
GAYDIENT FLAG ACTIVATION
GAYDIENT FLAGS
While Gen Z is the most fluid generation yet in terms of gender identity, today’s Pride flags remain geometric and boxed in.
We gave users a way to create and customize their own pride flags, through lenses, and printed flags in partnership with LGBTQ+ owned business, Pride Basics.
PROUD PRONOUNS
We created a lens and sticker pack to encourage snapchat users to share their pronouns.
